Los Angeles, Miami, New York, San Francisco, Washington D.C.

Blog

Web Advertising for the Small Business

Uncategorized
If you run a small business, web advertising costs must be figured in as part of your overall expenses. If you have received quotes for phone directory ads, business association block ads, and most any other print media, these costs are quite high. So, what if your budget is small, perhaps negligible? Will you be left outside of the advertising arena or are there other avenues to help you get the word out? The answer in one word is: yes. Let’s explore ways you can “get the word out” through online means…yes, via the internet! The rise of the internet has spawned an entire industry with it. You may remember in the late 1990s stories of dot.com companies who made a fortune and then went bust. The “irrational exuberance” of…
Read More

How To Finance Your Small Business

Uncategorized
If you have a great business idea or plan, or you would like to expand your existing business, don’t let a lack of funds stop you in your tracks. There is a wide variety of financing available for small businesses. Let’s take a look at the financing opportunities that small business entrepreneurs can take advantage of. While the financing sources comprise diverse institutions, such as banks, government sources, venture capitalist and “angel” investors, it is useful to look at what all lenders, regardless of category, want when they loan money or invest in a business enterprise. When you seek money for an existing business, lenders will be interested to know about the history of your business; whether it has a track record of good management and good performance. Your credit…
Read More

How to Effectively Brand Your Small Business

Uncategorized
Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind. From color business cards to global business identity, depending on how effectively you brand your business, the more or the fewer opportunities for success will knock at your door. The reason why large companies brand their businesses is that they know this is the best way to differentiate their products and services from their competitors while creating a corporate image. Many small business owners believe it is not necessary to develop a corporate image, particularly those whose business integrate…
Read More

Home Based Small Business

Uncategorized
If you are serious about the idea of making money through home based business then here are tips which are a beneficial tool for those who want to begin to work a home-based business. A simple solution is to start with a business from home focused on the internet arena i.e. where the work is based on the Internet. The market is teeming with numerous ideas of home-based internet business launched by innumerable companies. Every single day new schemes come into the market under the garb of legitimate home based internet businesses. Sadly, most of these so-called top home internet business is pure pyramid scams. Home based internet businesses can be a good opportunity provided you are serious about it. With increasing unemployment & rising costs, having a steady income…
Read More

Does My Small Business Really Need a Press Kit?

Uncategorized
When the experts tell you-you're going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you ask me because press kits aren’t just what their name implies. I prefer to call them small business information kits or information packages instead because that’s what they really are. They are meant to inform everyone, not just the press about you and your business. Once you have a small business information kit, you’ll find you’re often giving them when someone asks for information about your company--who you are, what you do, how you can benefit them. In…
Read More

Do Small Businesses Need Websites?

Uncategorized
In one word, yes! The internet is the most effective marketing tools nowadays, it can reach far more people than any flyer or advertisement in the local paper ever will. Should you do your own website? It all depends on your skills if you have the ability to make a website that looks good, just go ahead, it will save you money and will work wonders as a marketing tool. However, if your skills are limited or non-existent then we'd say no. Why? No, not because we want your money (although we don't mind if you want to give it to us...), because if your site doesn't have a professional look to it, then it is going to reflect badly on your company's image. Do you need to spend lots…
Read More

Leverage Your Strengths with Small Business Needs

Uncategorized
If you are looking to start a small business, there is a proven process that is necessary to start off with. Many creative people have great business ideas, but their approach to planning doesn’t work and eventually fails. First of all, you have to find a market that is a good size. Now, what does it mean? Finding a niche market that is a reasonable size entails pinpointing one that is big enough to make a profit but small enough for the resources of a small business and one that does not compete with large corporations. Two main mistakes that entrepreneurs make in finding small markets are targeting a market that is too broad and targeting a niche that is already deeply exploited. What you decide to sell must connect…
Read More
Conversion & Experience Optimization Techniques You Have to Learn!

Conversion & Experience Optimization Techniques You Have to Learn!

Resources
Knowing even the basic techniques when it comes to conversion rate optimization would be greatly beneficial and would save you a lot of time and money in the long run. Hiring a graphic designer or an expert content writer is not always advisable if you are looking into saving some money for other aspects of your business. So, being knowledgeable about conversion rate optimization would give you positive impact in your online venture. Below are some of the practices that you would need to be familiar about if you wish to have better conversions. However, please be noted that each website are built differently and target audience varies, so the results of all or some of these practices are unpredictable. Things that provide great results for some niches may not…
Read More
Outdated Content Marketing Practices You Should Avoid!

Outdated Content Marketing Practices You Should Avoid!

Resources
For the past five years we the online marketing industry was overwhelmed with several practices that claims and purposes to boost online ranking. Some common previous practices include using link networks, guest blogging, keyword stuffing and a whole lot more. These techniques did bring some results in the past few years. However, with today’s technological trend and Google aiming to provide relevant and high quality search results to users most of these methods are rendered obsolete and does not bring any bearing to your content marketing. If you are using old methods in marketing your contents in the web, it is time to reevaluate and change your techniques now. Here are the top three content marketing things that you should avoid now! Stop Writing Poor Contents Relevance, this is the…
Read More