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Do Small Businesses Need Websites?

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In one word, yes! The internet is the most effective marketing tools nowadays, it can reach far more people than any flyer or advertisement in the local paper ever will. Should you do your own website? It all depends on your skills if you have the ability to make a website that looks good, just go ahead, it will save you money and will work wonders as a marketing tool. However, if your skills are limited or non-existent then we'd say no. Why? No, not because we want your money (although we don't mind if you want to give it to us...), because if your site doesn't have a professional look to it, then it is going to reflect badly on your company's image. Do you need to spend lots…
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Leverage Your Strengths with Small Business Needs

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If you are looking to start a small business, there is a proven process that is necessary to start off with. Many creative people have great business ideas, but their approach to planning doesn’t work and eventually fails. First of all, you have to find a market that is a good size. Now, what does it mean? Finding a niche market that is a reasonable size entails pinpointing one that is big enough to make a profit but small enough for the resources of a small business and one that does not compete with large corporations. Two main mistakes that entrepreneurs make in finding small markets are targeting a market that is too broad and targeting a niche that is already deeply exploited. What you decide to sell must connect…
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Conversion & Experience Optimization Techniques You Have to Learn!

Conversion & Experience Optimization Techniques You Have to Learn!

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Knowing even the basic techniques when it comes to conversion rate optimization would be greatly beneficial and would save you a lot of time and money in the long run. Hiring a graphic designer or an expert content writer is not always advisable if you are looking into saving some money for other aspects of your business. So, being knowledgeable about conversion rate optimization would give you positive impact in your online venture. Below are some of the practices that you would need to be familiar about if you wish to have better conversions. However, please be noted that each website are built differently and target audience varies, so the results of all or some of these practices are unpredictable. Things that provide great results for some niches may not…
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Outdated Content Marketing Practices You Should Avoid!

Outdated Content Marketing Practices You Should Avoid!

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For the past five years we the online marketing industry was overwhelmed with several practices that claims and purposes to boost online ranking. Some common previous practices include using link networks, guest blogging, keyword stuffing and a whole lot more. These techniques did bring some results in the past few years. However, with today’s technological trend and Google aiming to provide relevant and high quality search results to users most of these methods are rendered obsolete and does not bring any bearing to your content marketing. If you are using old methods in marketing your contents in the web, it is time to reevaluate and change your techniques now. Here are the top three content marketing things that you should avoid now! Stop Writing Poor Contents Relevance, this is the…
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