The four-part of this article will concentrate on the link areas of the off-page optimization for Google. I will review 5 essential link areas.
Reciprocal linking does not have the effect it used to.
If you are asking for links right now, stop sending automated link requests. Instead, focus on getting natural links from related sites by using “linkbait”, in other words, content that is worth linking to because of its value. When offered a link from partners, make sure their page doesn’t have more than 100 links already in it, look for 20 links max when possible, and also that their site is related to the theme of yours. At last, check that you are getting traffic from the link, or drop it.
“Article swap” and “article partitioning”.
Engage in “article swap” with link partners, and break articles into parts to create a series of them for your visitors to follow (partitioning). Include comments when applicable in all articles (in a different color to distinguish, hint: blue) since it gives visitors great commented content and overcomes duplicate content penalties.
Your internal linking structure.
A few more words on PageRank.
Any PageRank of less than 4 is not counted by the algorithm. That explains why Google shows much fewer backlinks for any domain than other search engines. You need to gain good incoming related links, not just any links. Again, the “less is more” concept could be applied here as well. Few good quality links always out weight lots of low-quality unrelated links from other sites. Outgoing links are viewed from a different angle and are related to “the theme” of your site. There is an optimal ratio between the quality vs. the quantity in links. You need to get as many links from pages with a high PageRank and a low number of total links in them.
Your link campaign goals.
Set yourself some achievable goals when it comes to links. Be realistic, and try to get one link exchange, article swap, directory submission, forum comment, etc. per day. Verify the quality of all links, and use the “no follow” link attribute or directly remove all links from any site with 100 or more links on their page that are not an authority site.